The IKEA Effect: We Love Things More That We Personally Built

the outside of an IKEA store viewed from the parking lot. A parking lot marker reading "A" can also be seen in the shot.
Image by Sam Greenhalgh / CC BY

By now, practically everyone has heard of IKEA, thanks to their increasingly expanding set of stores as well as Jonathan Coulton’s excellent tribute song to them. (“Billy the bookcase says hello” by the way.) And anyone who has any firsthand experience with IKEA knows that while they offer timeless modernist style at scandalous prices, it also comes with a time commitment.  » Read more

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When You’re Used to Bad Relationships, It’s Easy for Something to Feel “Too Good to Be True”

Two equestrian riders, on horseback, in low tide reflections at sunset on Morro Strand State Beach 29 Oct. 2008. Michael "Mike" L. Baird Canon SD950 point-and-shoot snapshot. This photo has some Lightroom 2 gradient treatment applied: gold bottom-to -center; blue top-to-center toning.
Image by Mike Baird / CC BY

In an earlier piece, I wrote about the homing pigeon effect, i.e., “good things are hard to screw up.”

Good relationships typically feel very easy in the beginning. A mix of the biochemical attachment cocktail of New Relationship Energy and actual compatibility washes over any small flaws that would otherwise jump right out.  » Read more

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