By now, practically everyone has heard of IKEA, thanks to their increasingly expanding set of stores as well as Jonathan Coulton’s excellent tribute song to… Read More »The IKEA Effect: We Love Things More That We Personally Built
In an earlier piece, I wrote about the homing pigeon effect, i.e., “good things are hard to screw up.” Good relationships typically feel very easy… Read More »When You’re Used to Bad Relationships, It’s Easy for Something to Feel “Too Good to Be True”
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