The IKEA Effect: We Love Things More That We Personally Built

the outside of an IKEA store viewed from the parking lot. A parking lot marker reading "A" can also be seen in the shot.
Image by Sam Greenhalgh / CC BY

By now, practically everyone has heard of IKEA, thanks to their increasingly expanding set of stores as well as Jonathan Coulton’s excellent tribute song to them. (“Billy the bookcase says hello” by the way.) And anyone who has any firsthand experience with IKEA knows that while they offer timeless modernist style at scandalous prices, it also comes with a time commitment.  » Read more

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